Our Team

CHIEF EXECUTIVE OFFICER AND CO-FOUNDER

Daniel White

An environmental innovator and behavioural expert, our CEO Dan has a track record of successfully delivering ideas and innovations through products and services over the last 10 years. His work devising new methods of insulating buildings in 2008, for example, led to the beginning of a £30m industry in the UK.

Working closely with academic colleagues, Dan has been at the forefront of applied behavioural science in the UK, delivering some of the UK’s first field experiments and creating the company The Behaviouralist. Dan also lectures at University College London in applying field experiments to change energy consumption behavior.

CHIEF STRATEGY OFFICER AND CO-FOUNDER

Professor Robert Hahn

Bob is a visiting Professor and former Director of Economics at the Smith School of Enterprise and the Environment at the University of Oxford. He also has senior affiliations  with Georgetown University and the Brookings Institution.  Bob’s experimental research focuses on regulatory and economic issues in energy and transport. Previously, Bob worked for the US Council of Economic Advisers where he helped design an innovative market-based approach for reducing acid rain. Bob has served on the faculties of Harvard University and Carnegie Mellon University and recently served as a member of the U.S. Commission on Evidence-Based Policymaking.
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CHIEF RESEARCH OFFICER AND CO-FOUNDER

Professor Robert Metcalfe

Rob is an Assistant Professor of Economics at Boston University. His research tests economic theory using field experiments and identifies practical solutions to business and government challenges. He was a collaborator on MINDSPACE, the first influential report about the applications of behavioral economics. Rob’s recent research has been featured in the Harvard Business Review, The Wall Street Journal, and the Financial Times, and was cited in the award of the Nobel Prize in Economics to Richard Thaler.
BEHAVIORAL SCIENTIST

Divya Sukumar

Divya is an innovative behavioral scientist with a PhD in Psychology and Law, the first of its kind, from the University of Warwick. She applies her proven track record of delivering actionable insights to program management and conducting high-impact behavioral economic research.

SENIOR UX/UI DESIGNER

Natalie LeRoy

Natalie is a UX UI design consultant with experience bringing concepts, products and research to life in a variety of mediums and roles. She is supporting Signol’s UX team, designing the UI and product as well as providing art direction. In her community, Natalie runs a digital civic activist group and guides participants through openIDEO design challenges as a mentor.

FULL-STACK DEVELOPER

Vlad Predovic

Vlad is a software engineer with proven experience coordinating and delivering over the entire software development life-cycle. At Selectron Technologies Vlad was awarded the unique “Most Valuable Contribution of 2017” for his work leading development on the Atlas platform. During his time at the EPA, he developed unique solutions to support the impact analysis of the Durhan-NC Light Rail project. His unique background in human-process optimization as an Industrial Engineer  at Boeing adds a critical layer of understanding for a technical lead on the Signol platform.
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UX/UI DESIGNER

Sarah Bannister

Sarah started out in full-stack web development, but shifted her focus to user experience and font-end development after realizing her passion for design. She has designed websites and apps for large-scale global companies, and has also supported design teams in smaller, fast-paced environments. She is supporting the Signol design team by providing perspective and expertise on the UX and visual design of the product.

SOFTWARE ENGINEER

Geronimo Perez Salas

Geronimo is a talented professional with experience designing, building and delivering innovative, high-quality and scalable solutions for companies and consumers of different industries.

He provides solid architectural vision and leadership to align business needs with cloud strategies and technical solutions that successfully meet the goals.

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PROGRAMME OFFICER

Olivia Moore

Olivia holds a BSc in Economic History from the London School of Economics and Political Science. She ensures the smooth running of executive and business operations at Signol by providing dependable administrative support.

CONTENT EDITOR

Katie Campbell

Katie holds a BA in English and music from the University of Iowa. She provides editorial support by revising and polishing written content so Signol’s ideas can take off.

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SOFTWARE DEVELOPER

Julian Vidal Catuc

Julian is a distinguished graduate from the Universidad Nacional Arturo Jauretche where he now works as a professor.
He is an engineer with experience designing, architecting and building innovative software solutions.
His solutions were a success in fields like anti-money laundering and real estate among others.